Founders’ Friday: Jason Davis, Picobarn
Hi, Brandon here again. Today’s featured Friday founder is Jason Davis from Picobarn. I had the opportunity to sit down and talk to him about his company and what sets it apart from others. Enjoy.
Founder: Jason Davis
BC: Tell me a little bit about your startup:
JD: Picobarn is a web development company; we have recently been focusing on mobile web design. We also manage social media content marketing which is search engine optimization as well as paid search advertising. We are kind of like an all-in-one, one-stop shop for marketing online.
BC: What motivated you to get started?
JD: Well, I have been a website creator for over a decade now (I’m 25), and I first learned how to make a website when I was 12. I always wanted to help people design websites and be successful online. Picobarn is a company that helps small companies do the thing that big companies do online and leverages consumer technology in the business world. My passion is to design beautiful websites and help others do the same.
BC: Why should your target audience use your company and not someone else’s?
JD: We have done a lot to bring the price down. We produce a very high quality site; we write all of the content for you; and we source the stock photography. We do everything so that it’s a seamless experience. It’s really easy, and at the moment we are less expensive than many of our competitors.
BC: What have been some of your biggest challenges so far?
JD: Doing it from scratch was the biggest challenge. I went directly from school to starting a company. The thought process behind that decision was if I worked for someone else, I would learn how someone else started a company. I wanted to start a company my own way.
BC: What is the most significant thing you have learned in the process of starting your company?
JD: The importance of systemizing and keeping things organized. Doing something once and then planning to do it over and over again can be very time consuming and tedious. A better approach is to build a system once the correct way, so you can sell that one system 50 times, giving you a much bigger profit on the whole thing.
BC: Where do you see your startup in the next year?
JD: I hope to have a five-person team, a sales system built and working, and creating somewhere around five to 10 website redesigns per month.
BC: Would you ever consider selling your company if the right offer was presented?
JD: Sure. It’s obviously not at that point yet, but we offer a wide umbrella of services that can be beneficial to any company looking to buy ours. I wouldn’t be opposed to it.
BC: Are you from Athens? If not, how did you end up here? Do you plan on staying here?
JD: No, not originally. I went to UGA, and I’ve lived in Athens for six years. I liked it so much after I graduated that I stayed. I didn’t think there was anywhere else I would want to be. I thought it was a nice place to form a startup, plus the cost of living is low. I wanted to live a nice lifestyle within walking distance of the city and pay low rent while I was building my company; Athens is the place to do that.
BC: What has been the high point in your journey of building your company?
JD: Getting a call from someone who is bigger than you would expect to call you. Having someone of importance call to say they are excited about what you are doing is always a memorable moment.
BC: What has been the low point in your journey of building your company?
JD: All the ongoing hurdles that come along with building a company. It can be challenging at times to deal with the constant things that impede company progress.
BC: At your low point did you ever consider giving up?
JD: I thought about it. I am still passionate about what I am doing, and there doesn’t seem to be other opportunities for me to learn more than what I am currently doing. So I will stick with this.
BC: What is the best thing about being the founder of your own company?
JD: The flexibility that comes along with the position is great. Also, having a chance to see a business from a different standpoint has been eye-opening. After being a founder, I believe I would be a better employee because I know what it takes to make a business run.
BC: What is your favorite thing to do when you are not working?
JD: I like to bicycle, watch TV, go outside, and listen to weird music.
BC: What would you say to someone who is considering building their own startup? Any advice?
JD: Start small, don’t make a bunch of assumptions and try to find a customer as quickly as possible. Those things are from The Lean Startup, which has really influenced my thinking over the past few months. Also, you must know that things are not going to go as planned, and it is going to be a lot harder than you think.
BC: Is there anything else you would like our readers to know about your company?
JD: We have got a fantastic product at the right time. We are doing really high quality work to get people set up online, increase their traffic, and get them positioned in the marketplace in a better way than their competitors. I believe that is what separates our company from others.
If you would like to know more about Picobarn, you can visit their website.